TITAN SIGMA - Branding Success

The brief was to create a brand which followed the TITAN family, but reflected the fact that the new product provided integrated detections, verification and command and control functionality. The favoured concept presented by Saltway Communications, was based on the fact that the software and hardware solution brought together infomation from many disparate systems, presenting this in a managed manner and providing additional value to the client.

The brand TITAN SIGMA was selected with the slogan "Greater than the sum of its parts", supported with the Sigma symbol which represents summation in arithmetic notation.

Launched at Intersec 2017 Dubai, TITAN SIGMA brings together the experience and expertise gained over 20 years to provide an unique solution that can be tailored to the stakeholders particular operational requirements. Based upon the open TITAN platform, TITAN SIGMA takes full advantage of ONVIF compliance but much more important than this is the “Deep Integration” that has been built into the system (SDK level and beyond) that allows TITAN SIGMA to integrate with many of the major manufacturers, offering a level of functionality and performance far beyond basic ONVIF compliance.

The launch was supported by a multi-channel campaign executed at Saltway Communications.